Titre :
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Greener products: the making and marketing of sustainable brands
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Auteurs :
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Al Iannuzzi
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Type de document :
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ouvrage
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Editeur :
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Boca Raton (Floride), USA : CRC Press, 2018
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ISBN/ISSN/EAN :
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978-1-4398-5431-0
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Note générale :
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2nd éd.
Diffusion tous publics
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Langues:
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= Anglais
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Catégories :
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A2 - PRODUCTION VEGETALE
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Mots-clés:
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DEVELOPPEMENT DURABLE
;
ENVIRONNEMENT
;
VALORISATION DE PRODUIT
;
PUBLICITE
;
COMMERCIALISATION
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Résumé :
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As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketingbusiness-to-business marketing of greener products has also increased due to customer demand from all business sectors.
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