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Titre :
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Focus groups: a pratical guide for applied research
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Auteurs :
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R. Krueger ;
M. Casey
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Type de document :
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ouvrage
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Editeur :
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London : Sage Publications Inc, 2000
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ISBN/ISSN/EAN :
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0-7619-2071-4
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Format :
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215 p.
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Note générale :
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Diffusion tous publics
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Langues :
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= Anglais
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Catégories :
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ENSEIGNEMENT-VULGARISATION-INFORMATION
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Mots-clés :
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MANAGEMENT
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Résumé :
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The book considered "the standard" for learning how to conduct a focus group has been completely revised and given a new look that includes playful illustrations and more "how-tos" than ever before.
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